https://www.agatazlotko.com/blog daily 0.75 2024-02-09 https://www.agatazlotko.com/blog/dog-poop-silly-marketing-campaign monthly 0.5 2024-02-09 https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/1707423314559-KXNFAABVRF7802HBOD5A/PXL_20240125_155528183.jpg Blog - Dog Poop Silly Marketing Campaign https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/1707423312708-T23HZU3ZYJ46N5VET5XS/PXL_20240125_153640602.jpg Blog - Dog Poop Silly Marketing Campaign https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/1707423319635-AG2UB3638K2OKN7SW0GQ/PXL_20240125_155823642.jpg Blog - Dog Poop Silly Marketing Campaign https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/1707425005073-0ULK9Z6814YU2X1X96GW/IMG_20240208_213859_393.jpg Blog - Dog Poop Silly Marketing Campaign https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/1707425519034-BO55U9OSZOMXT2JQ1MX8/Screenshot_20240114-214109.png Blog - Dog Poop Silly Marketing Campaign https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/1707425016873-PX1Q7E61K2BBFULS9SF4/Screenshot_20240114-214111.png Blog - Dog Poop Silly Marketing Campaign https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/1707425005467-KK27UXLYXQRR8U9XA9FI/IMG_20240208_213935_066.jpg Blog - Dog Poop Silly Marketing Campaign https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/1707426691797-6TYE5Z2A69V1J9YKV8VB/PXL_20240127_131222695.jpg Blog - Dog Poop Silly Marketing Campaign https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/1707423615147-1VWZLX77MNPLS0JRWSS3/PXL_20240116_143418694.jpg Blog - Dog Poop Silly Marketing Campaign https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/1707426837685-3UQDXS91YTL11L1G6WMD/PXL_20240129_131530083.jpg Blog - Dog Poop Silly Marketing Campaign https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/1707424006209-24JK4153BUN2CV4EKYWI/PXL_20240127_155549670.jpg Blog - Dog Poop Silly Marketing Campaign https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/1707426233422-URNQJT9BLYEB2Y8K6DG2/PXL_20240127_130549040.jpg Blog - Dog Poop Silly Marketing Campaign Dog Poop Silly Marketing Campaign was one of these ideas that just pop (not poop haha) into my head really clearly and make me super impatient to finish. First step was to define my target audience, of course in a silly way. You can read all about it in my last post. I looked closely at what clients I tattooed in the past year. I found out that among others, one of the most clear categories of people who can be interested in my custom tattoo services are PEOPLE WITH PETS. That’s right! People love their pets and they want to have their image immortalised in the form of a tattoo. And they do love to see how I turn them into funny, out-of-a-picture-book characters. Step two was coming up with all the real life places people with dogs show up at. It just happened that I already had in mind one of these spots. I’m talking dog poop-bag boxes! A while ago I saw them on the street and thought how cool is it that the city is providing this kind of motivation for people to clean after their dogs. And that’s exactly a perfect place for Silly Marketing to happen. The only people who pay attention to the box are people with dogs. They use them regularly, so even if they don’t notice Silly Marketing at first, they might do it the second or the third time. Even if they don’t check my work immediately, through the repetition of seeing the sticker again and again they might remember to eventually go to my website. They use the box at the moment when they are not in a big hurry, like running to work. They might have this extra 20 seconds to get hooked. It’s not just one place, but many many tiny places all around the city. The same person might end up using more than one box, which brings some room for extra creativity. https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/e119cab4-2efd-48a4-8469-8b7af246ba7d/PXL_20240129_122233481+%281%29.jpg Blog - Dog Poop Silly Marketing Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/b20ad1fb-7d93-460b-b362-ab06bb3ae136/PXL_20240129_120646361.jpg Blog - Dog Poop Silly Marketing Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.agatazlotko.com/blog/cookies-and-crumbs monthly 0.5 2024-01-07 https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/04225e3d-1a41-4b9c-9f67-d5b91b09bd9a/crumbs.jpg Blog - Cookies & Crumbs - Please let me know if you tried to look at your Crumbs and learnt something from them. Or where in online spaces would you attempt to find your Crumb generated target audience. Or if you also wish to try Silly Marketing in your city. You can write to me directly or comment below! https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/681ff68b-0360-42a6-a1f2-1f18480130ff/searching_for_target_audience_1.jpg Blog - Cookies & Crumbs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.agatazlotko.com/blog/social-media monthly 0.5 2023-12-25 https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/c22b08bf-8ca9-41b6-95ea-05488c828711/PXL_20230811_152504666.jpg Blog - I’m a rat, I adapt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/46d8964b-2781-4ea2-85cb-03ff91596496/PXL_20231214_174405731.jpg Blog - I’m a rat, I adapt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6576d3154a4a13284e8a9707/8573127c-2287-4429-b3ca-a39349b8dd81/PXL_20230513_123441984.jpg Blog - 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